## SEO Strategies Redefined – Actionable Lessons from Google’s Documentation Leak

Max Leblond

03 Jun 2024

### **Masterclass Overview**

In the rapidly evolving digital landscape, staying ahead of SEO trends is crucial for maintaining a competitive edge. This exclusive masterclass is tailored for real estate brokerages, providing you with the knowledge and tools to navigate the shift from traditional keyword-focused SEO to strategies centered around user engagement and intent.

### **Masterclass Participants**

- Audrey Whittington – SVP of Strategic Partnerships & Industry Relations at [Local Logic](/content/site-root.html)
- Emily Coble -
Content Marketing & SEO Manager at [Union Street Media](https://unionstreetmedia.com/)
- Michael Phelan -
SVP Marketing & Technology Consulting at [T360](https://www.t360.com/overview)
- Eric Stegemann -
CEO at [Tribus Group](https://tribusgroup.com/)

### **Key Insights**

- _Evolution of SEO:_ Understand how SEO has transformed over the years and what it means for your real estate business today.
- _Focus on User Intent:_ Learn why understanding and catering to user intent is now more important than ever.
- _Engagement Metrics:_ Discover how engagement metrics such as time on site, bounce rate, and page views influence your SEO rankings.

### **Why You Should Attend**

SEO in 2024 is no longer just about stuffing your content with keywords. The recent massive leak of Google’s search documentation has revealed crucial insights into over 14,000 ranking factors, highlighting the significant shift in SEO strategies.

Search engines are smarter, focusing more on how users interact with your site and the intent behind their searches. This masterclass will explore these critical changes and offer actionable insights to help you adapt and thrive.

**Date:** June 11, 2024  
**Time:** 1:00 pm to 1:45 pm  
**Format:** Virtual

### Other Events

- [**Apartmentalize 2026**](/content/events/apartmentalize-2026/index.html)
  - Date: June 17, 2026 - June 19, 2026
  - Location: New Orleans, LA

- [**Mastermind Summit 2026**](/content/events/mastermind-summit-2026/index.html)
  - Date: June 24, 2026 - June 26, 2026
  - Location: Las Vegas, NV

- [**Inman Connect San Diego 2026**](/content/events/inman-connect-san-diego-2026/index.html)
  - Date: July 28, 2026 - July 30, 2026
  - Location: San Diego, CA

### Location Intelligence That Drives Home Consumer Engagement

Engage home consumers, empower real estate professionals, and grow your business with intuitive insights for every address in the US and Canada.

[Book a demo](/content/book-a-demo/index.html) [Get data sample](/content/get-data-sample/index.html)